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AI training and coaching for Sheffield businesses

One-to-one coaching and AI group training for small business owners in Sheffield and South Yorkshire. Build real AI skills into your team, so you can move quicker and grow faster than the competition.

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Two colleagues smiling and working together at a laptop

Who this is for

The AI Coach is built for small business owners in Sheffield and South Yorkshire who need help with AI. If you've heard how much AI is changing things and it's starting to feel like something you can't afford to ignore, but you don't know where to begin - we can help.

Also if your team is already using AI here and there, a bit of ChatGPT, a bit of Copilot, and you want that turned into something consistent and confident across the business, that's where we can take you to the next level.

YOU'RE A GOOD FIT IF

  • ✓ You run a small or medium business (roughly 2 to 50 people)
  • ✓ Nobody has touched AI yet, and you've heard enough about it to feel like you're falling behind
  • ✓ Someone on your team is already dabbling with AI tools, informally
  • ✓ You want your people using AI properly, not just having it done to them by an outside agency
  • ✓ You're based in or around Sheffield and want someone local

What we can help you use AI for

AI can help with more of your business than you might think. Here's where clients typically start.

Content writingDrafting blog posts, emails, and website copy without starting from a blank page.
Social mediaPlanning posts, writing captions, and keeping a consistent voice across platforms.
FinanceBudgeting, forecasting, and spotting patterns in your numbers faster.
HRJob descriptions, interview questions, and staff policies drafted in minutes, not hours.
Website creationBuilding or refreshing a site without needing a developer for every small change.
MarketingCampaign ideas, ad copy, and customer research pulled together quickly.
ResearchMarket research, competitor analysis, and making sense of large amounts of information.
Business strategyStress-testing plans, spotting risks, and thinking through decisions with a second pair of eyes.
Legal mattersFirst drafts of routine contracts and policies, ready for a solicitor to check before anything is signed.

Two ways to work together

Depending on what your business needs right now.

1:1 AI Coaching

One-to-one sessions built around your business, not a generic course. We work through the tools and habits that actually save you time, at a pace that suits you and your schedule.

Team AI Training

Practical, hands-on training for your team. Workshops that leave people confident using AI day to day, not just aware that it exists.

How it works

1

A free 30-minute call

We talk through where you are now and what you want AI to actually do for your business.

2

A plan built around you

Coaching, training, or both, scoped to your team and your goals, not a fixed package.

3

Sessions that fit your business

Regular calls or workshops, practical from the first session.

4

Support between sessions

Email support so progress doesn't stall between meetings.

Ben, founder of The AI Coach, smiling

Why work with me

With 20+ years of tech leadership experience, Ben coaches businesses on how to use AI for maximum market impact. Having steered digital engagement for giants like HSBC, AXA, and the Open University, and integrated AI into his own business, Ben knows how to turn complex technology into a seamless user experience. Today he acts as a strategic coach for business owners looking to harness the power of AI and make running their small business easier.

20+YEARS IN TECH LEADERSHIP
HSBC · AXA · OUORGANISATIONS SERVED
SheffieldBASED & LOCAL

What clients say

I went from avoiding AI altogether to using it every week for marketing and admin. Ben explained everything in a way that actually made sense for my business.

Claire Whitfield — Sheffield retail business owner

The team training session paid for itself in the first week. Everyone left knowing exactly what to use and when.

James Ogden — Sheffield professional services firm

I wanted someone local who understood small business, not a big consultancy pitch. That's exactly what I got.

Steve Newbould — Sheffield trades business owner

Flexible AI coaching and training plans

Choose the level of support that fits your business. Month-to-month, no long tie-ins.

Coaching

£395/month exc VAT

For a single leader wanting hands-on, 1:1 guidance.

  • ✓ Monthly coaching call
  • ✓ Email support between sessions
  • ✓ Access to foundational AI guides and templates
Enquire about this plan
Most popular

Training

£795/month exc VAT

For a team that needs practical, group-based AI skills.

  • ✓ Scheduled team workshop
  • ✓ Hands-on, problem-solving sessions using your own business examples
  • ✓ Quarterly review of progress
Enquire about this plan

Combined

From £995/month exc VAT

For businesses wanting to build AI capability from the top down.

  • ✓ Everything in Coaching and Training
  • ✓ Regular check-ins with the owner or leader
  • ✓ Custom AI playbooks for the business
Enquire about this plan

Every business is different. If none of these quite fit, let's talk it through on a call.

Helping you grow your AI confidence

We use our AI Confidence Ladder to help you see where you're starting from, and track how far you've come. Most small businesses we meet start around level 1 or 2.

1

Not started

AI isn't part of your working day yet. You've heard the term, but nobody's really tried it.

2

Dabbling

A few people are having a go on their own. A bit of ChatGPT here, a bit of Copilot there. Nothing consistent.

3

Getting the hang of it

AI is starting to save time on real tasks. Some people know what to use and when, and you're starting to write it down: simple SOPs (standard operating procedures), so it's not just stuck in one person's head.

4

Confident and consistent

Most of your team knows which AI tools to reach for and how to use them well. Your SOPs are being followed and kept up to date, so how you use AI doesn't depend on any one person being in the room.

5

Second nature

AI is just how you work now. New starters get shown it like any other tool, and your team keeps finding new uses for it themselves.

Frequently asked questions

How much does AI coaching or training cost?+
Plans start from £395 a month, month-to-month with no long-term contract. Every business is different, so the exact fit depends on whether you need 1:1 coaching, team training, or both, book a free call and we'll scope it together.
What does an AI coach or consultant actually do?+
A good AI coach helps you find the AI tools and habits that are actually worth your time, then works with you or your team until they're confident using them without help. It's less about the technology and more about making it usable day to day.
Can AI really help my small business?+
For most small businesses, yes, usually in the ordinary parts of the day: writing, admin, customer replies, research. The gap most businesses have isn't access to AI tools, it's knowing which ones to use and how to use them properly. That's what coaching and training are for.
Do I need any technical experience to start?+
No. Sessions start from wherever you and your team currently are, whether that's total beginners or people already using AI tools informally.
How is this different from an AI automation company?+
Automation companies build things for you. This is about building the skill and confidence inside your business, so your team can keep using and adapting AI long after any single project is finished.

Get in touch

Tell me a bit about your business and what you'd like help with, and I'll get back to you to arrange a free 30-minute call.

✓

Thanks, that's in

I'll get back to you soon to arrange a call.